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Marketing Research Analyst III in Boston, MA at Eastern

Date Posted: 6/8/2018

Job Snapshot

Job Description

The Marketing Research Analyst III will work with the various lines of business across the enterprise to identify the data required to inform marketing decision-making and recommendations. In this role, he/she will use excellent communication skills to collaborate with analytic and business partners from product development, product management, operations, finance, Eastern Labs and technology to enable data-driven strategic decision-making, to quantify campaign objectives and results and to identify optimal sales and marking opportunities.  

MAJOR RESPONSIBILITIES:

  • Collaborate with key internal and external stakeholders to measure and analyze marketing communications across all channels to optimize spend; gather and analyze needs and requirements and design and implement robust analytic solutions to support the identified needs.
  • Mine business, customer and research data for insight and opportunity; access data, construct and manipulate large datasets to support planned analyzes, using a variety of analytics and visualization tools.
  • Develop, test and deploy predictive models to inform marketing, advertising, sales, product and operational decisions; mine customer and research data to refine and deepen consumer segments
  • Construct and deliver written reports of the analytic findings in a variety of formats (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present the results to non-analytic audiences 
  • Apply creativity in developing analytic solutions based on available data sources, and in representing analytic findings in reports, tools, and other media to support most effective translation and application for internal and external customers


Job Requirements

REQUIREMENTS:
       
Education and Experience  
  • Bachelor’s degree in Business Management, Marketing or equivalent field required
  • Candidates must have a minimum of 5 years of demonstrated business experience in marketing analytics, developing campaign management and response predictive models.

Skills/Knowledge
  • Demonstrated experience developing risk identification and stratification methods for behavioral and financial outcomes
  • Demonstrated experience in constructing, validating, and maintaining predictive models
  • Demonstrated experience in constructing analytic solutions to business problems
  • Experience working with extremely large data to develop innovative analytic approaches leveraging the available internal and external data sources